In 2019, CBD products are still in their infancy within the UK/EU market. However, when it comes to CBD, Gen Z and Sex, there are key learnings to be aware of before jumping straight into bed. Read it all below, and play safe!
THE GEN Z CBD SEX TAKEOUT
– Gen Z will account for the largest sect of the Global Sexual Wellness Market.
– CBD products can target this group by improving sexual wellness in new ways.
– Creative ideas should focus on their habits (Netflix & Chill, Sliding into the DMs etc).
– CBD, Gen Z and Sexual Wellness is an untapped market in the UK and Europe.
THE MARKET SHARE FOR CBD, GEN Z & SEXUAL WELLNESS
The Global Sexual Wellness Market made $39.42 billion in 2017 and will grow to $122.96 billion by 2026 (Stratistics MRC). Moreover, in 2019 Gen Z adults are set to be as the most populous generation group. They will form 32% of the world’s population.
THE GEN Z SEXUAL WELLNESS INSIGHTS
In the 2019 SKYN® Condoms Sex & Intimacy Survey, 50% of Gen Z reported to using direct messaging on social media to “sext” someone. 55% of all bisexual participants indicate that they’ve done so more than once. Moreover, 34% of heterosexual respondents answered the same. As a result, we know that young people are even more open to experimentaing with products aimed at improving sexual experiences than previous generations. Most importantly, we know that Gen Z are tech-dependent and in need of instant gratification.
“Gen Z adults are fast becoming the majority of our customer base,” says Jeyan Heper, Chief Executive Officer of LifeStyles Healthcare. “This year’s survey has unveiled key learnings surrounding the sexual preferences, trends and desires of this growing demographic. These insights will ultimately serve to further drive innovation and help us continue creating products that heighten intimacy and promote better sexual experiences for every generation.”
THE CBD CASE STUDY:
Foria (@foriawellness) are playing in this market by improving sexual wellness experiences with CBD-infused products.
Their Natural Arousal massage oil is made with broad-spectrum CBD and synergistic botanical & aromatic oils. Formulated for women, to enhance tactile sensation & pleasure while decreasing tension, discomfort and dryness.
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